Benefit with CycleSure

About Us

Butterworth Spengler (CycleSure) Ltd are committed to helping clients benefit from our wealth of market experience and product knowledge. As an independent insurance broker we believe people and service are at the heart of our success, which is why we continue to invest in both these areas to ensure we can meet the changing needs of all our clients and their businesses.

A Proven Track Record

Butterworth Spengler (CycleSure) Ltd, has been providing insurance services to cycle retailers since 1989 and is the only officially recognised shop insurance broker for the Association of Cycle Traders. We also provide insurance cover for CTC, London Cycling Campaign and National Bike Week.

We understand that you are in the business of bikes and not insurance, which means you can always rely on our blend of experience, knowledge and dedicated customer service to provide you with the right cover for your business at competitive prices. Plus you can rely on our dedicated support in the event of any claims.

Thanks to our partnership with PEN you also benefit from the peace of mind that comes from being covered by one of the largest specialist insurance businesses in the UK. To learn more about us visit our main website:

We offer a range of additional benefits for cycle retailers


Exclusive benefits for ACT members
– An initial discount on your premium when you take out the policy
– Extended cover for ‘demonstration days’ at no additional cost (usually chargeable at £50 per day)

15% off

Increase your excess and we’ll give you a
discount on your premium
– Minimum excess is £250
– £500 excess = 7.5% discount
– £1000 excess = 15% discount


7.5% discount for shops with Cytech Technical Three
accredited staff


act smart discounts
Cycle shop insurance policy